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Why Iran? Referring to some opportunities of Iran in the field of health tourism
• The approximate existence of Iran's common culture with neighboring countries
Usually, health tourists in a destination that they feel more culturally similar to themselves, choose that destination more easily in the field of health tourism services.
• Existence of common religion with some countries of the world
Religious preferences are one of the priorities of health tourists in choosing a destination. Therefore, this group should not be neglected in the health tourism market.
• Equipment and expertise in the medical field
Superior facilities and equipment, as well as specialized manpower in the field of modern medicine compared to the countries of the Middle East region, the weakness of the health, treatment, and health systems, the lack of specialist staff and the lack of sufficient facilities and long waiting times in some neighboring countries cause the demand to travel to It has become the closest destination with optimal facilities in the field of health, treatment and health services, so this issue can be a good opportunity in Iran's health tourism.
• Diversity of Iranian peoples
The geographical extent of Iran is actually mixed with the diversity of Iranian ethnic groups (acquaintance with Iranian ethnic groups) in different regions of the country with different customs and lifestyles. which can create a colorful variety of health tourism services.
• climate diversity
The climatic diversity of the country is suitable for recovery and treatment of some diseases. Patients whose climatic conditions in their living area cause their disease to worsen or progress makes it possible for Iran to be the destination of many patients in different seasons and with different climates of Iran. Therefore, establishing this issue is an important issue in the health tourism market.
Iran can be a pleasant destination even for wellness and health tourists (people who do not have diseases and travel to maintain and promote health, well-being, peace and freedom from the worries of life at their own origin).
• Variety of medicinal plants
In many countries of the world, Iranian medicinal plants are in demand and are used for health, cosmetic, relief and healing purposes.
Medicinal plants of the country can be used to enrich the travel of health tourists and be accompanied by various plans. 
• Iranian traditional medicine
Types of complementary medicine are common in the country with beneficial effects in the field of health tourism (prevention, treatment, recovery). We are still unaware of this potential in the country. Therefore, experts in this field can offer various programs in the field of health tourism with tourism experts.
• Natural resources and attractions of the country
Iran is one of the top five countries in the world in terms of natural wealth.
Iran is a land full of different plants, rivers, hot and cold mineral water springs, sea, desert, and... it has the potential to lay a foundation in the field of health tourism.
Currently, most of the countries in the world in the field of health tourism are trying to attract more health tourists by providing medical services mainly and some health services in a limited way and even by creating artificial attractions (such as the construction of artificial salt caves, etc.). do
However, in our country, which has a good potential in the field of health tourism, unfortunately, there is still no serious and operational look at tourism in general and health tourism in particular, and no action has been taken in order to adapt and prepare the platform for health tourism.
Iran has the ability to expand its health tourism market in addition to the medical field due to its geographical size, climatic diversity, diversity of ethnic groups, diverse natural, cultural and artistic resources and attractions, power and equipment, and medical experts. prevention and health)
In order to achieve this goal, the custodians and executives in the fields of tourism and medicine should have more operational cooperation and provide the means of development within the framework of Majd's laws and follow-ups.
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